C & O ad-ventures

Tuesday, April 11, 2017

Certificate for Karate Training

Friday, April 7, 2017

Advt. for Luxury Rent a Car Agency

Brochure Designs for Automobile Dealers

Wednesday, March 8, 2017

Tribute card for Funeral Participants

Paying a Tribute and the mark of respect to the departed soul is common in Catholic communities. Here is a Tribute card designed for the participants of the Funeral procession who gathered to pay their respect and tributes.

Death Anniversary Design for Parish Bulletin

Wednesday, February 1, 2017

Mis representations and Mistakes in Graphic Designs for Ayurveda

If you visit Dr. Deepak Chopra M. D.'s The Chopra Centre website, you can see this picture on the home page showing Cardamom, Cinnamon, Star Anise and Turmeric powder which are basically Indian Spices. The Title says: What is Ayurveda ? He speaks of Ayurveda with great pride and illustrates it with images which are no where near its core elements. The Web Designer / Graphic Designer thinks that these Spices have vibrant colours and visual beauty to attract the visitors. The Lotus motif on the Logo is also an example of an object which is least connected to Ayurveda. The people from Western Countries believe that Lotus, Frankipani, Yoga and massage especially girls scantily clad are all the top representations of Ayurveda. The Graphic design community and to some extent, the client; in this case Dr. Deepak Chopra is trying to portray a wrong picture of Ayurveda through these kind of illustrations.

Tuesday, January 17, 2017

Teaveda by TATA TEA the flaws in package design

The latest offering from TATA TEA called Teaveda has hit the stores in a new package. The Tagline reads Goodness of Ayurveda. But the graphics shows a Yoga posture. The advertising agencies who does the creatives for this product does not distinguish the difference between Yoga and Ayurveda it seeems. Mostly the agencies from Delhi or Mumbai creates the ads for big Indian corporates. They seems less concerned about the content and its regional or real time meaning or interpretations. Some ads for South Indian audience have VO and actors with no bearing to that region. A product with Ayurvedic contents like Brahmi and Tulsi has to be having graphics related to Ayurveda. The modern companies with an outlook to relate Lotus, Yoga and Frankipani flowers to Ayurveda does not realise that these things have no connection with authentic Ayurveda. The customers may like or relate to it but actually the public is mislead by these graphical illustrations. The advertising agencies on the other hand prefer these elements because of their visual beauty and nothing beyond that.