JOSCO Advt over the years

JOSCO Jewellers, a Kerala based Jewellery group is leading the Advt. design trends in their Category. Over the years, their Advt. was crowded like others with not much vacant space. They packed all their marketing message into the advt alongside the model showing off her body fully covered with Gold. Their ads changed to a twin word caption with a Model and JOSCO address in the bottom. With their Logo change, came the new Russian Models wearing minimum jewellery and no Captions at all. Other are also slowly following suit.