RAW Pressery Cold Pressed Juices are the Market leaders in the segment. They have a lot of information on their label which essentially drive the point that their juice is "All Good No Bad". Of course they want to nail down all other players who do bad manufacturing practices and cash in on the customer concerns of unhygienic, ill informed or misleading information of a product on the label or through advertisements.I called up their Customer helpline and enquired how they are coming up with a 30 days shelf life for a Cold Pressed Juice. They explained about the HPP technology which uses High Pressure on the bottles immersed in Cold water and the process. I browsed the Internet for HPP tech and found out that it is an excellent method to preserve juices and food for longer period. But Raw Pressery did not mention HPP on their label and they states that Cold Pressed Method increases the shelf life of the juice which is wrong. Cold Pressed juices if not Pasteurized or added with Preservatives will last only for 24 hours. Several other Juice manufacturers claim that it will last for 72 hours which is also wrong unless they secretly add some preservatives. If you make a fresh juice at your home either in the conventional Blender or in the Cold Pressed Machine in the morning, it will be stale by the evening and will have a bad taste. RAW Pressery do highlight the "No added Sugar" "No Preservatives" "No added Water" and other Statements which customers love to hear. Their name "RAW" itself is not justifiable. If a Juice after mastication is undergoing a process of High Pressure to the tune of 80,000 Psi to do away the elements which will make it go bad and increase its shelf life to 30 days...!! RAW Juice or Food is something that is very fresh cut or crushed and consumed right away as solid or liquid. Consumers have the right to information and should be informed of every process that the food they consume undergoes even if the law in the country does not require the manufacturer to disclose it. That is called GMP. Why should they not mark HPP on their label if that process is regarded safe and superior ?
1 comment:
Well, there is no legal obligation to declare HPP on products on one side and on the other nobody tells the processes they use on the labels as consumers don´t have the technical knowledge and that would very likely lead to confusion and prejudice. Many brands operate under a "the less we tell, the less our competitors will be dangerous" and in the case of novel technologies like HPP, it takes time and money to educate consumers so many brands chose not to do outside the US where the technology is "more popular".
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