This single product Kumkumadi Thailam Cream launched by SNA Oushadhasala, a 106 year old Ayurvedic Institution based in Thrissur, Kerala, India has shattered all the myths about Ayurveda for hundreds of years. Ayurveda in India had its preferences in Advertising its products. Whether it is the Colour, Theme, Models or other Elements in any ad or PR initiative. The most preferred colour is either Green or Brown. It can be soft shades to dark ones. Blue is a No.. no...!! Also Black. Authentic Ayurveda and Ashtavaidyas had their choice in these matters. Mainstream players like Dabur, Himalaya, Zandu etc with mainly OTC Products is an exception. Dabur is Red and Himalaya Blue. Models has to be Indian and possibly regional. Every element in the ad has to have direct relation to the product.
C & O ad-ventures has shelved all these protocols and brought out a game changing design for our Client and they accepted it whole heartedly. Although SNA wanted to deviate from the conventional outlook of Ayurveda companies and was demanding to apply new and never seen before colours to their ads. That gave us the confidence to venture into uncharted seas. This ad is a proof of it. The Lilac background colour with a dash of Gold gives it a Regal and Elegant look. Saffron is highly expensive and is used by affluent people and the Royalty. The model has Western looks and her complexion is definitely not typical Indian. SNA with its Pan Indian and Global presence wants to grab a huge pie in the World Beauty & Wellness market.
The copy cat ad for the same product Kumkumadi Thailam released by Vaidyaratnam another major player in Ayurveda using the same model has demonstrated the appeal of our ad. Media Reports indicate that big brands in Ayurveda like Kama, Bipha, Kottakkal etc has noticed the power of this ad campaign and has boosted their advt on the same product to catch up with the bandwagon.
