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Monday, July 9, 2012

EMKE Silks in Thrissur

Thrissur is getting yet another big shop for Fabrics and Ready mades. EMKE Silks have opened their biggest showroom in Thrissur with around 1,60,000 sq. ft. of shopping area. This will hit the sales of newly opened Jayalakshmi, Kalyan Sarees and the old players Kalyan Silks, Pulimoottil and Immanuvel. The Muslim customers who are majority in all these other shops will now prefer to go to EMKE owned by a Muslim. This will prompt the others to heat up the competition by giving discounts and shouting Adi Sale, Moonsoon Mega Discount Sale, NRI Fest and the up coming Onam Shopping season will tell who is the clear winner and the runner up in Thrissur.
For the advt. fraternity, EMKE have played it smart by commissioning Takashi Waltar for their launching ads and now Pledge for their inaugural advt. Thrissur advt. agencies are loosing the battle to new kids on the block.

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