Advertising Market in 2013

2013 seems to be not a good one with a head start for several businesses in India. The policies of the government to restrict Gold Import and Fuel price hike dampened the spirit of businessmen. Commodities are expecting a substantial increase in prices due to rising transportation charges across the country by both rail and road. The scanty rainfall means bad harvest and the subsequent grim outlook of the rural markets in India. Lack of Food products means high prices and the people will have to live with a small budget. This will deliver a hard punch to the advt. segment due to the budget squeeze by the marketing side. The global outlook is also not hopeful. Although the US averted the Fiscal Cliff for now, it will soon pop up to pull down the markets. Europe is struggling to minimise the recession. China is also at Cross roads now.