I just heard that Thrissur City has come to a halt due to the Shopping spree of Ramzan and Onam this year. Even though it is raining since morning, people are thronging shops for their festival shopping. Ramzan is gaining more importance in the recent years in Thrissur. It is evident in the shoppers profile and the business class recognises this trend and make special arrangements for the Muslims. The purchasing power of Muslims have shot up and the current weekend rush in the city is proof of that. Ramzan Chandrika is expected in these days. Onam is slated next week. Rain is dampening the mood of both the shoppers and the shop keepers these days and the business class is playing it cautiously with their advt. spend. Releasing more B/W newspaper advt. and less Colour Advt. The Newspapers have added an extra print with more ads and less news to maximise their ad revenues. You will notice that Thrissur and Kerala based advt. is mostly in the thick regular print than in the extra where the Newspapers relegate the North Indian and MNC clients ads.
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