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Monday, August 27, 2012

Advertisement Business in Kerala 2012

Kerala advt. fraternity is seeing a sea change in advt. agency versus client relationships these days. More and more big budget clients are hiring fresh and existing agencies to handle their account side by side with the AOR. There are several new kids on the block. Surprisingly these "New Kids" are old boys in new skin. They were the play makers or ace ad men in top notch agencies setting up new agencies. Also big clients with multi crore ad spend is setting up their own agencies to handle the advt. design, ad making and subsequent media buying and releases. This must be a disturbing news to the ad agency world.

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