Dhan Theras in Kerala

Dhan Theras was a wet fire cracker in Kerala so was Diwali. The advertisers generally were pushing Akshaya Tritiya and Dhan Theras here in Kerala to woo the customers for some years. But now that Dhan Theras has got a cold response from Mallus just because they understood the logic ( or may be not) of getting more wealth if someone buys costly things like "GOLD" "HOMES" Expensive "ELECTRONIC GADGETS" or "SAREES" on these Auspicious Days.