Malayalam Newspaper Advertisement Trends of 2012

The Popular Malayalam Dailies are seeing a huge fall in Advertisement revenues from Local Clients. It is evident in the last couple of years. The Big spenders from Jewellery, Textile brand names are playing it more cautiously by releasing Colour advt. Full page, Half page etc. only during the Festival seasons. The Malayalam dailies are getting ads of Big Indian companies and MNC's during the off season. The Electronics, Automobile and Home Appliance brands are getting media spaces for a bargain tariff. Newspaper ads are going out of the reach of even big local brands in Kerala.