Diwali Sales in Kerala

Diwali, the biggest Hindu festival in India is not celebrated in Kerala with much enthusiasm. But Onam is what Keralites are interested in. So Diwali is not a favourite for the Business community and Advt. fraternity here. It was evident in the Newspapers. The local businesses had a couple of advt. The desi corporates had some. Even the mood is not so upbeat in neighbouring Tamilnadu due to "Neelam" cyclone effect. Only the Textile shops there had some rush. The Gold shops did not see much rush. People (the aam aadmi) were just not in the festive mood.